Peak Roofing and Exteriors respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information and outlines your choices regarding your data. By using our website, submitting information through our forms, or interacting with our services, you consent to the terms of this policy. 1. Information We Collect We may collect the following types of information: Personal Information: Name, address, email address, phone number, and other contact details you voluntarily provide. Transactional Information: Details related to your interactions with us, including service requests, estimates, project history, invoices, and payments. Technical Data: Information about how you interact with our website, such as IP address, browser type, device information, pages visited, and browsing behavior. 2. How We Use Your Information We use your information to: Provide roofing services, estimates, and customer support Communicate with you regarding scheduling, project updates, and service-related matters Send SMS and email communications related to your inquiry, project, or services, and where permitted, promotional messages Improve our website, services, and customer experience We do not require consent to receive SMS or email communications as a condition of purchasing our services. 3. SMS Communications We may send text messages (SMS) to provide project updates, appointment reminders, customer service communications, and, where permitted by law, promotional messages. By providing your phone number and opting in through our website, forms, phone calls, or other communication methods, you consent to receive SMS messages from Peak Roofing and Exteriors. Message frequency may vary. Message and data rates may apply. You may opt out of receiving SMS communications at any time by replying “STOP” to any text message. For assistance, reply “HELP” or contact us directly. Opting out of SMS messages may limit our ability to provide certain service updates. Our SMS communications comply with applicable laws and industry standards, including A2P messaging requirements. 4. Call Tracking and Recording To ensure quality service, training, and accurate communication, phone calls to and from Peak Roofing and Exteriors may be monitored, recorded, or tracked using call tracking technology. By contacting us by phone, you consent to such monitoring or recording where permitted by law. 5. Data Sharing and Disclosure We may share your information with: Service Providers: Third-party vendors who assist in operating our business, such as payment processors, scheduling platforms, CRM systems, call tracking providers, and SMS service providers. Legal Compliance: When required by law or in response to valid legal requests from regulatory authorities or law enforcement. No mobile information or personally identifiable information (PII), including phone numbers, will be shared with third parties or affiliates for marketing or promotional purposes. We do not sell or rent your personal information to third parties. 6. Cookies and Analytics Our website may use cookies, tracking pixels, and similar technologies to enhance functionality, analyze website traffic, and improve user experience. These technologies may collect technical data such as IP address, browser type, and pages visited. You may choose to disable cookies through your browser settings; however, some website features may not function properly as a result. 7. Data Security We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, or misuse. While we strive to protect your information, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security. 8. Your Rights and Choices You have the right to: Access or Update your personal information by contacting us Opt Out of SMS or email communications as described above Request Deletion of your personal information, subject to legal, contractual, or regulatory obligations 9. Changes to This Privacy Policy We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with the revised effective date. We encourage you to review this policy regularly. 10. Contact Us If you have questions or concerns about this Privacy Policy or our data practices, please contact us at: Peak Roofing and Exteriors Fayetteville, Arkansas Phone: 479-301-8070 Email: info@thepeakroof.com